Job Description:
As a Field Marketing Specialist for Industrial Areas, your primary responsibility will be to develop and execute marketing regions wise data to promote products and services in the particular industrial sector. You will work closely with the marketing team and collaborate with sales and operations to drive brand awareness, generate leads, and support business growth. This role requires a combination of marketing expertise, industry knowledge, and strong communication skills to effectively engage with industrial clients.
Key Responsibilities:
- Market Research: Conduct thorough market research to understand the industrial landscape, target industries, and customer needs. Identify market trends, competitor activities, and opportunities for growth.
- Marketing Strategy: Develop comprehensive marketing strategies and plans tailored to industrial areas. Define target customer segments, positioning, messaging, and marketing channels.
- Lead Generation: Collaborate with the sales team to generate high-quality leads in industrial areas. Develop lead generation programs, leverage digital marketing channels, and update in CRM.
- Relationship Building: Build and maintain strong relationships with key stakeholders in the industrial sector, including industrial associations, trade organizations, and influential individuals. Attend networking events and establish partnerships to expand market reach.
- Sales Enablement: Support the sales team by providing them with the necessary marketing collateral, training, and tools to effectively promote products and services in the industrial sector.
- Analytics and Reporting: Track and analyze marketing performance metrics, including lead generation, campaign effectiveness, and ROI. Prepare regular reports and provide insights to management for continuous improvement.
Qualifications:
- Bachelor’s degree in marketing, business administration, or a related field. A Master’s degree is a plus.
- Proven experience in field marketing, preferably in the industrial sector or B2B environment.
- Strong understanding of industrial markets, including manufacturing, engineering, energy, or construction.
- Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at various levels.
- Proficiency in using marketing automation tools, CRM systems, and analytics platforms.
- Creative thinking and problem-solving skills to develop innovative marketing campaigns.
- Willingness to travel frequently to industrial areas and attend industry events as needed.
Note: The above job description is a general outline of the responsibilities and qualifications typically associated with the role of a Field Marketing Specialist for Industrial Areas. Specific job requirements may vary depending on the organization and industry.
Job Description
At RB Macktech, marketing starts with people, and we’re looking for a customer-centric marketing Associate to join our thriving marketing department. The ideal candidate will have experience in marketing activities, and a creative mind to help us stay fresh and competitive. He/she will be expected to prepare and present ideas and deliverables on a regular basis, and research market trends and industry data to help us stay on the cutting edge.
When it’s time to raise awareness for a company, product, cause, or solution, it’s time for marketing. We expect our employee who work in marketing are often creative professionals with an understanding of people’s tendencies, preferences, needs, and wants. He/she may create marketing strategies, may implement on these strategies, or both, with varying responsibilities based on company size conducting market research, brainstorming and executing ideas, and taking on individual tasks assigned to achieve business goals. A thriving marketing employee understands the basics of branding, marketing campaigns, and product promotion.
Objectives of this role
Support marketing Manager in delivery of effective marketing programs that achieve company’s objectives.
Assist in execution of a variety of marketing initiatives that drive brand awareness, trial and distribution, including the day-to-day execution across marketing campaigns, promotions, and sales support.
Support the development and execution of sales and marketing materials, adapting scopes, timelines, and deliverables as needed for maximum benefit.
Daily and Monthly responsibilities
Collaborate with team members to execute sales and marketing campaigns, leading brainstorming sessions to execute marketing plans for internal and external projects.
Meet with clients to plan and implement various marketing campaigns for brand-building and lead generation that align with overall company goals and sales targets.
Contribute to other lead generation and customer-acquisition activities, such as sales enablement, media promotion, networking, trade shows, and events.
Undertaking daily marketing administrative tasks to ensure the functionality and coordination of the department’s activities
Conducting market research and analyzing consumer rating reports/ questionnaires.
Update spreadsheets, databases and inventories with statistical, financial and non-financial information.
Assist in the organizing and assisting in promotional events/ activities, exhibitions and traditional or digital campaigns, planning, marketing, organization and administration.
Prepare and deliver promotional presentations.
Help gather, analyze and present brand, competitor insights, trends, and data.
Monitoring and managing social media.
Producing internal communications. Your employees need to understand your company, its values, its goals and its priorities.
Marketing is often responsible for employee communications through a newsletter and/or intranet.
Responding to media queries and grabbing leads by focusing on target markets.
Communicate with customers and encourage trusting relationships.
Required Skills and Qualification
Bachelor’s degree in marketing, business or related field.
2+ years of experience with marketing, sales, or advertising.
Hands-on experience developing campaigns and promotions.
Proven success in a fast-paced environment, working with a team and individually.
Good understanding of office management and marketing principles.
Excellent knowledge of MS Office, marketing computer software and online applications (CRM tools, online analytics, B2B portals etc.)
Exceptional oral and written communication skill, people skills and presentation ability.
We are hiring Laser Machines Installation Engineers to give service and install our machines in customer end.
- Location: All India
- Experience: 1-3 Years Experience in Laser Machines installation and service.
We are hiring Sr. Design Engineers.
- Location: Pune.
- Experience: 5 to 8 Years Experience in Manufacturing Industry.
Designation: Sr. Design Engineer
Pls find the below JD for reference and confirm if suitable.
Job Description
Overall Purpose of the Role:
Responsible for the ,mechanical design of a wide range of Laser Cutting & Welding machines and also providing technical support to other departments.
Research and develop ideas for new products, technologies, components, processes and the systems used to make them. Work to improve the performance and efficiency of existing products.
Key Responsibilities:
1) Carries out detailed mechanical design work including 3D modelling, simulation (deformation & stress) and design verification testing, as required. Agreeing the mechanical design approach with the Engineering Manager and Senior Mechanical Design Engineers
2) Control of Bill of Materials (BoM), CAD Models & Engineering Drawings.
3) Responsible for creation of 2D drawings for manufacturing purchase.
4) Machining part optimization as needed i.e. reduce the number of parts from machines & cost cutting.
5) Undertake special projects as required.
6) Support manufacturing and QA departments by resolving problems, determining root cause with effective documentation.
7) Responsible to work in Product data management software i.e. “Teamcenter”
8) Quality work should be there in Design.
9) FEA & Calculations should be done for every project design.
10) Contribute to continuous improvement activities.
11) Study and understand Clients specific requirement and prepare assemblies, sub-assemblies, GA drawings.
12) Follow delivery commitments as per schedule given by HOD or PPC.
13) Following departmental processes relating to management of designs.
14) Responsible for preparing and presenting mechanical designs in design reviews.
15) Is available for onsite customer support like presentation, fault finding in machine etc. as required.
16) Machine should be aesthetically good, should consider safety and maintenance related parameters.
17) Works closely with operations. Manufacturing and production engineers to ensure products are designed for manufacture.
Additional Skills –
1) Good written and oral communication skills.
2) Confident, proactive character, ability to take the lead in challenging situations, good communication skills, dealing with other employees and external clients.
3) Ability to work tight deadlines.
